If your sponsor is an ineligible company, they can help cover the cost of streaming your activity online via in-kind or grant support, but they cannot control the stream nor your learners’ access to it. Per the ACCME’s Standard 5, “ineligible companies may not provide access to, or distribute, accredited education to learners.” This helps to ensure the sponsor will not infuse the content with any marketing, and your learners will not be inundated with promotional material.