Can we include learner testimonials in marketing materials for our enduring material activity?

The ACCME does not prohibit the use of learner testimonials in marketing materials.  Make sure, however, that you follow ACCME’s Standard 2 parameters:

1. Testimonials should be hyper relevant to the specific activity being marketing (instead of excessive “marketing or sales of products or services” to promote various/other activities).
2. De-identify testimonials or get explicit consent from learners to share their names in any marketing materials (as these might be seen by prospective learners and/or ineligible company personnel).