Is there a way for commercial interests to exhibit appropriately in our virtual gathering?

Yes, there is a way.  Providers can develop exhibit spaces from which clinicians can access pages outside the accredited CME portion of the activity.  In this situation, the learner must receive clear notice that they are choosing to leave the accredited CME section.

The ACCME requirements are as follows:

“Standard 4.2 provides guidance that is specific to computer based activities.  In the case of a live streamed event (Internet Live Course) advertising and promotional or other content controlled by an ACCME-defined commercial interest must be kept completely separated in its own virtual space.  This content must not be visible on the screen at the same time as the educational content, it must not be mixed between components of the accredited activity, and the learner must actively choose to engage with it.  It may not be inserted as a “commercial break” before, during, or after the activity.”  

Annika

CME Watch

AOE’s video blog that provides updates on the CME/CE industry. AOE’s Managing Director Annika Borvansky gives insights on CME/CE current events and best practices.

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