The short answer is: Sometimes, depending on the criterion.
Some criteria require providers to demonstrate frequency of activities. So, if the same content is repeated for different audience/at different times or places, they would count as separate instances.
For other criteria, providers must supply examples of activities/initiatives. For these, providers must demonstrate depth and breadth of approaches. For these criteria, providers must submit examples that are different from each other. So, different versions of the same content would not count as separate examples.
